The ongoing campaign between Israel and UNRWA has stirred up a storm of controversy, with both parties vying for public support and funding. The impact of Israel’s campaign is proving to be a challenge to measure, as UNRWA USA has spent substantial resources attempting to outbid Israel for Google search ad slots. Despite these efforts, UNRWA USA has seen a surge in donations, raising as much money in the first half of this year as it did in all of 2023. This unexpected increase in support has baffled Kronenfeld, highlighting the difficulty in quantifying the true impact of Israel’s propaganda efforts.
One of the major concerns raised by Kronenfeld is the potential impact of Israel’s propaganda on American perceptions of UNRWA. By running search and video ads that paint UNRWA as inseparable from Hamas and accuse the organization of employing terrorists, Israel is actively shaping the narrative around UNRWA’s role in the ongoing crisis. This misinformation campaign has the potential to undermine public support for UNRWA and could jeopardize vital funding from the US government. Kronenfeld warns of the insidious nature of Israel’s tactics, especially at a time when civilian lives are at risk in Gaza.
Google, as the platform hosting these ads, has come under scrutiny for allowing the dissemination of potentially harmful propaganda. While spokesperson Jacel Booth maintains that ads adhere to company policies and violations are swiftly addressed, the broader issue of misinformation remains a concern. The Israel Ministry of Foreign Affairs has remained silent on the matter, despite multiple requests for comment. This lack of response underscores the challenges faced by organizations like UNRWA in combating false narratives and defending their mission.
UNRWA, with its annual budget of nearly $1.5 billion, plays a crucial role in providing education, food, and care to Palestinian refugees in Gaza and neighboring areas. However, Israel has long accused UNRWA of perpetuating the refugee status of Palestinians and impeding peace efforts by harboring Hamas sympathizers. In response to these allegations, UNRWA has taken steps to address concerns, including the dismissal of employees suspected of links to Hamas. The US decision to halt funding to UNRWA has further complicated the situation, with other countries reconsidering their financial support.
Despite the challenges faced by UNRWA, Commissioner-General Philippe Lazzarini remains committed to the organization’s neutral and vital role in the region. Lazzarini emphasizes the importance of screening and training to prevent Hamas infiltration within UNRWA. Kronenfeld, a Jewish supporter of UNRWA, echoes Lazzarini’s commitment to transparency and accountability. Drawing on her personal history and family legacy, Kronenfeld advocates for a more nuanced understanding of the complex issues at play. By ramping up online advertising and fundraising efforts, she hopes to counter Israel’s propaganda and secure vital support for UNRWA’s mission.
The battle for public perception between Israel and UNRWA is ongoing and complex. The impact of propaganda and misinformation campaigns cannot be underestimated, and the need for transparency and accountability is more crucial than ever. As the conflict continues to unfold, it is imperative that supporters of UNRWA and similar organizations remain vigilant and informed in the face of evolving challenges.