The world of Pokémon is expanding once again with the introduction of a new all-Pokémon FAST channel. This channel will bring the first 22 seasons of the original Pokémon anime to audiences around the globe, starting with its availability in the US. The Canadian distributor WildBrain is behind this exciting new venture, with plans to roll out the channel in Canada, the UK, Australia, and New Zealand in the near future.
Melissa Pearce, senior director of media licensing at The Pokémon Company International, has emphasized that FAST TV is the ideal platform to connect with audiences and provide accessible and curated content in a family-friendly environment. This move marks a strategic shift for the Pokémon brand, as it seeks to engage with fans in a new way through streaming services.
WildBrain is no stranger to distributing popular content, with ad-supported channels featuring properties such as Super Mario Bros., Sonic the Hedgehog, and Inspector Gadget. These channels can be found on platforms like Tubi and Pluto, expanding the reach of beloved franchises to audiences across different streaming services.
The introduction of the all-Pokémon FAST channel comes on the heels of the shutdown of the Pokemon TV app earlier this year. This move signals a shift in how Pokémon content is delivered to fans, with a greater focus on streaming services and curated channels. While the exact debut date of the Pokémon channel has not been confirmed by WildBrain, fans can expect a new way to experience their favorite Pokémon episodes in the near future.
Despite the exciting prospects of the Pokémon FAST channel, there may be concerns about the saturation of streaming services in the market. With so many options available to consumers, will the Pokémon channel be able to stand out and attract a dedicated audience? Additionally, the transition from a dedicated app to a streaming channel may present challenges in terms of user experience and accessibility.
The all-Pokémon FAST channel represents a bold new direction for the Pokémon brand, offering fans a new way to engage with their favorite animated series. As the channel prepares to launch in the US and beyond, it will be interesting to see how audiences respond to this new platform and whether it will become a staple in the world of Pokémon entertainment.