Marc Benioff, the co-founder and CEO of Salesforce, has cultivated a deep-rooted passion for technology since his early days as a child coder. This affinity not only shaped his career but has also influenced his personal interests, particularly in gadgets and vehicles. For Benioff, technology is more than just a business; it embodies a lifelong fascination that continues to evolve. In a recent episode of TechCrunch’s Equity podcast, he shared insights into his latest tech obsessions, revealing how his interests have transformed over the years.
During the podcast, Benioff highlighted his current favorite gadgets, leading with the Oura ring, a fitness tracker that has gained significant popularity. However, he quickly pivoted to express his profound admiration for his automobile. “I think my car is really advanced,” he remarked, emphasizing the sophisticated technology embedded in modern vehicles. His choice of GM’s OnStar service exemplifies his engagement with innovation, particularly as GM stands as a prominent client of Salesforce. This relationship not only underscores Benioff’s role in the tech community but also reflects how intertwined business and personal preferences can be in the contemporary landscape.
A Fleet of Vehicles and Enthusiastic Truck Ownership
Benioff revealed that his automotive collection is extensive and varied, particularly as he spends considerable time at his estate on the Big Island of Hawaii. Living in a rural area has sparked his recent interest in trucks. “I love trucks right now,” he stated, listing off his impressive collection, including the GM trucks, the new Silverado, and the Hummer EV. He also expressed admiration for the Ford Lightning, an electric version of the renowned F150, showcasing his commitment to embracing electric vehicle technology. This diverse selection illustrates not only his passion for cars but also a keen interest in sustainability and innovation in the automotive industry.
Interestingly, the breadth of Benioff’s vehicle ownership ties back to his business endeavors. As he engages with tech leaders from various automotive companies, he pitches Salesforce’s AI agent technology—often to brands that are also Salesforce customers. This strategic networking further cements his standing in the tech world while creating unique intersections between his personal interests and professional goals. His playful comment, “I love all my children,” when referencing his ties to various car manufacturers, highlights his approach to balancing personal preference with business acumen.
The excitement about his forthcoming Volkswagen EV Bus adds another dimension to Benioff’s affinity for technology and mobility. Despite not having received the vehicle yet, he expresses palpable enthusiasm, implying that his interests in transportation will continue to guide his tech explorations. In this fast-evolving landscape of technology and innovation, Benioff’s perspective serves as a reminder of how personal passions can harmoniously coexist with professional responsibilities, ultimately driving progress and change in the tech industry. Whether it’s coding in childhood or collecting advanced automobiles today, his trajectory is emblematic of a rich relationship with technology that continues to inspire and shape his life.