Apple recently announced a series of changes to its browser choice screens in order to comply with the European Union’s Digital Markets Act (DMA). These adjustments are set to be implemented in iOS and iPadOS later this year with version 18 of the software platforms. The changes aim to give users more control over their browsing experience and increase competition in the market.
Redesigned Browser Choice Screens
The new browser choice screens will feature a toolbar on the left-hand side, allowing users to select a browser directly from the list. Once selected, the chosen browser will be pinned to the top of the list for easy access. Additionally, users will be required to scroll through the full list of available browsers, which will be displayed in a random order. More information about each browser will be provided, including the app subtitle from the App Store product page.
Improved User Experience
Upon confirming their selection, users will see a notification confirming that the chosen browser is now their default. If the selected browser is already on their device, it will open immediately, and the app icon will replace Safari in the dock. If the chosen browser is not already installed, it will begin downloading automatically and open with a confirmation notification once the download is complete.
Increased Display Frequency
One significant change is that the choice screen will be displayed more frequently, showing up on every device where iOS or iPadOS users have Safari as the default browser. Previously, the choice screen was only shown the first time a user opened Safari after updating to iOS 17.4. With the upcoming changes, the screen will reappear for users who update to iOS 18 or switch to a new device with Safari as the default browser.
In addition to browser choice screens, Apple also announced changes to default apps for EU users. A new centralized setting will allow users to view a list of all available defaults, including settings for dialing phone numbers, sending messages, translating text, navigation, managing passwords, keyboards, and call spam filters. The list of default settings will be expanded to include new options in the future, with navigation and translation apps expected to be added in spring 2025.
These changes are part of Apple’s efforts to meet the broader user choice obligations set forth in the DMA. As a designated gatekeeper under the regulation, Apple must open up its mobile ecosystem to boost competition and consumer choice. The European Commission has been closely monitoring Apple’s compliance with the DMA and has raised concerns about the design of its browser choice screen and broader user choice obligations.
Overall, Apple’s adjustments to its browser choice screens and default app settings are aimed at addressing the EU’s enforcement of the DMA. By implementing these changes, Apple hopes to resolve any compliance issues and avoid stiff penalties. The ongoing dialogue between Apple and the European Commission underscores the importance of staying responsive to regulatory requirements and fostering a competitive market environment.