In an era where touchscreen technology has largely dominated mobile device interfaces, physical keyboards evoke a sense of nostalgia for many users who fondly remember the BlackBerry days. Clicks, a company already well-recognized for its innovative keyboard case for iPhones, is launching a range of new products specifically designed for Android users. This new line promises to leverage the tactile feedback and functionality many users still crave, positioning itself as a bridge to a bygone era of mobile typing.
On Tuesday, Clicks announced the arrival of keyboard cases for popular Android models including the Google Pixel, Motorola Razr+, and Samsung Galaxy S25. These cases are currently available for pre-order at a promotional introductory price of $99, a strategic move designed to attract early adopters and gain market traction. Following March 21, prices will increase to $139, creating urgency for potential buyers. This pricing strategy could prove vital in establishing Clicks’ foothold within the competitive landscape of mobile accessories.
Clicks’ keyboard cases are meticulously designed to incorporate features that cater to modern users while maintaining the nostalgic charm of physical keyboards. Each case houses metal dome switches, providing tactile feedback that enhances the typing experience. Furthermore, the inclusion of backlit keys, support for keyboard shortcuts, and a microfiber interior speaks to a thorough understanding of user needs. The company ensures user comfort with integrated USB-C charging options and compatibility with wireless charging for Pixel devices.
However, the unique nature of these cases may come with a learning curve. Clicks has openly acknowledged that former BlackBerry enthusiasts transitioning to iPhones reported challenges, such as the device’s combined weight impacting typing ease. The company has preemptively addressed this through detailed guidelines on optimal phone handling to mitigate potential awkwardness. Feedback from early adopters suggests that those who embrace the learning process often find the experience rewarding.
The keyboard cases for each Android model showcase striking color options, from the vibrant Surge yellow for Pixels to the Electric blue for Razr+ users. Anticipated shipping dates range from late April to June, suggesting that Clicks is both well-prepared and eager to meet the unlocking demand for tactile devices in a touchscreen-dominated world. Additionally, the inclusion of a companion app for customizing preferences indicates Clicks’ attention to user experience, which may further entice potential customers.
Having already achieved remarkable success by selling over 100,000 units of its iPhone keyboard case across numerous countries, Clicks has proven its potential in the accessories market. As the company diversifies its product line for Android devices, it invites a new audience to rediscover the joys of physical keyboards while building on cherished memories of their past. If successful, this leap could herald a revival of tactile typing in the increasingly digital age.